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property marketing

marketing & promotion in Gisborne, NZ & the world

To be certain, as a Seller, that you have found the most Buyers may be prepared to pay, a strong marketing campaign is highly recommended. We are conscious of this fact, however we are also very aware of not letting marketing costs go beyond that that is needed.

the main focus for marketing a gisborne property is as follows:

  • A standard For sale signboard; or
  • A large  photograph signboard if you have something special that can’t be seen from the road – you do not need a photo of the front of your house on your photo signboard!
  • Professional photography – we cannot stress enough how beneficial bright, crisp clear photos are to best represent your property
  • Facebook – TracyRealEstateGisborne
  • Listing on my website
  • Listing on Trade Me Properties www.trademe.co.nz
  • Listing on Real Estate NZ www.realestate.co.nz
  • Window flyer at our office
  • Database direct marketing to pre-registered buyers
  • Open homes
  • Private viewings
  • The local Thursday Property Guide

In this new age of technology there are some properties, particularly say first home buyer homes and investors [given the younger generation are very tech-savvy] – where the internet can be a far more cost effective way of marketing your property, rather than investing in significant print media.

For homes that are for Buyers downsizing say, we definitely recommend print media as these target Buyers may not be able to use the Internet.

For properties that will attract a very large audience, and potentially capture  “Passive Buyers” that is someone who buys when something catches their eye and they fall in love, print media is highly recommended.

Print media campaigns to promote your property will be specifically customised to suit your property and your budget – and any marketing costs can be paid at point of sale rather than prior to commencing your marketing campaign.

Wherever possible we try to keep marketing costs low for Sellers, rather than having Sellers investing in large print media campaigns which, in my opinion, can do more for the Agency Brand than the Sellers’ property.